TekChand's ATMRewards Software Platform Becomes more Smarter

The new version introduces an integrated content distribution system and CRM components for ATM personalization, targeted marketing and two-way interactive messaging at the ATM.
ATMRewards Software Platform, Version 1.0, introduced in 2000, provided banks and ATM processors with a solution for managing screen and receipt content changes on ATMs. Hardware and software changes at the ATM are not needed to implement the solution because the application interfaces with the ATM switch, instead of with the ATM.
The platform is able to manage and deliver real-time advertising content for both OS/2 and Windows-based ATMs through a single Web interface.
The new version adds a file distribution system to the platform. TEKchand provides an agent that is installed on TCP/IP ATMs to enable graphic file distribution. The Web interface offers a suite of features, including future content scheduling and ATM content preview.
The new release also includes CRM modules: a customer marketing database, data collection engine to collect customer information at the ATM, a content management system to support real-time and auto-updating content, a rule base scripting engine for one-to-one targeted content based on card numbers and transaction types, and an ATM personalization module to allow customers to personalize language, fast cash, and receipt preferences.
The application can also connect to any external CRM database for content. Banks can use the application to offer targeted coupons and provide up-to-date information such as daily updated bank CD rates.
EFunds Corporation, a TEKchand customer, demonstrated the product from Nov. 16-19 at BAI's Retail Delivery Conference & Expo in Las Vegas.